{"id":1537,"date":"2026-08-09T20:40:35","date_gmt":"2026-08-09T18:40:35","guid":{"rendered":"https:\/\/maxflipking.cz\/?p=1537"},"modified":"2026-08-09T20:41:45","modified_gmt":"2026-08-09T18:41:45","slug":"maxim-ponomarenko-na-sockach-velka-cisla-draha-poza-a-byznys-zahaleny-mlhou","status":"publish","type":"post","link":"https:\/\/maxflipking.cz\/index.php\/2026\/08\/09\/maxim-ponomarenko-na-sockach-velka-cisla-draha-poza-a-byznys-zahaleny-mlhou\/","title":{"rendered":"Maxim Ponomarenko na sock\u00e1ch: velk\u00e1 \u010d\u00edsla, drah\u00e1 p\u00f3za a byznys zahalen\u00fd mlhou"},"content":{"rendered":"<p style=\"font-weight: 400;\"><strong>Maxim Ponomarenko alias FLIPKING na soci\u00e1ln\u00edch s\u00edt\u00edch prod\u00e1v\u00e1 p\u0159edev\u0161\u00edm obraz \u010dlov\u011bka, kter\u00fd usp\u011bl: luxusn\u00ed auta, drah\u00e9 hodinky, pen\u00edze, nemovitosti a sebejist\u00e9 \u0159e\u010di o flipov\u00e1n\u00ed. Ve\u0159ejn\u011b viditeln\u00e1 \u010d\u00edsla ukazuj\u00ed des\u00edtky tis\u00edc sleduj\u00edc\u00edch \u2014 ale \u010d\u00edm bl\u00ed\u017e se \u010dlov\u011bk d\u00edv\u00e1 na placen\u00fd obsah a skute\u010dn\u00fd obchodn\u00ed model, t\u00edm m\u00e9n\u011b konkr\u00e9tn\u00edch odpov\u011bd\u00ed dost\u00e1v\u00e1. Nejasn\u00e9 je i to, kde tenhle \u010dlov\u011bk pen\u00edze vzal a jak\u00fdm zp\u016fsobem je generuje. Pokud nezn\u00e1 minulost Ponomarenka v podob\u011b vyveden\u00ed pokladny v \u0159\u00e1dech stovek milion\u016f z MI Estate.<\/strong><\/p>\n<p style=\"font-weight: 400;\">Ponomarenko m\u00e1 podle ve\u0159ejn\u00fdch profil\u016f p\u0159ibli\u017en\u011b 55 tis\u00edc sleduj\u00edc\u00edch na Instagramu, skoro 50 tis\u00edc odb\u011bratel\u016f na YouTube a p\u0159es 41 tis\u00edc sleduj\u00edc\u00edch na Facebooku. To nejsou zanedbateln\u00e1 \u010d\u00edsla. Neznamenaj\u00ed ale automaticky, \u017ee stejn\u011b siln\u00fd je i jeho placen\u00fd byznys, ani \u017ee se jeho marketingov\u00e1 ma\u0161inerie skute\u010dn\u011b prom\u011b\u0148uje v odpov\u00eddaj\u00edc\u00ed p\u0159\u00edjmy.<\/p>\n<p style=\"font-weight: 400;\"><strong>YouTube jako n\u00e1borov\u00fd tunel<\/strong><\/p>\n<p style=\"font-weight: 400;\">YouTube je hlavn\u00edm motorem cel\u00e9 zna\u010dky FLIPKING. Kan\u00e1l uv\u00e1d\u00ed asi 49,9 tis\u00edce odb\u011bratel\u016f a zhruba tis\u00edc vide\u00ed \u2014 objem, kter\u00fd ukazuje, \u017ee Ponomarenko s publikem pracuje systematicky a dlouhodob\u011b.<\/p>\n<p style=\"font-weight: 400;\">Obsah ale nen\u00ed jen o nemovitostech. Je to p\u0159edev\u0161\u00edm velk\u00e1 reklamn\u00ed plocha pro \u017eivotn\u00ed styl, kter\u00fd m\u00e1 vzbudit obdiv: drah\u00e1 auta, ok\u00e1zal\u00e1 estetika, p\u0159\u00edb\u011bhy o pen\u011bz\u00edch, konfliktech a \u00fasp\u011bchu. Div\u00e1k nem\u00e1 jen z\u00edskat informaci; m\u00e1 z\u00edskat pocit, \u017ee sleduje \u010dlov\u011bka, kter\u00fd m\u00e1 kl\u00ed\u010d k \u017eivotu, po n\u011bm\u017e tou\u017e\u00ed.<\/p>\n<p style=\"font-weight: 400;\">Takov\u00fd model funguje zejm\u00e9na na mlad\u00e9 div\u00e1ky bez zku\u0161enost\u00ed. Ti ale zase nejsou dostate\u010dnou kupn\u00ed silou na n\u00e1kup nemovitost\u00ed. Div\u00e1ci sleduj\u00ed Ponomarenka ne proto, \u017ee by ka\u017ed\u00fd div\u00e1k cht\u011bl kupovat nemovitosti, ale proto, \u017ee mnoz\u00ed cht\u011bj\u00ed b\u00fdt sou\u010d\u00e1st\u00ed p\u0159\u00edb\u011bhu o rychl\u00e9m vzestupu. YouTube zde proto nep\u016fsob\u00ed jen jako obsahov\u00e1 platforma, ale jako n\u00e1borov\u00fd tunel: vyrob\u00ed pozornost, vybuduje autoritu a n\u00e1sledn\u011b div\u00e1ka nasm\u011bruje do dal\u0161\u00edch produkt\u016f, mentoringu nebo placen\u00e9ho obsahu.<\/p>\n<p style=\"font-weight: 400;\">Kolik tento kan\u00e1l skute\u010dn\u011b vyd\u011bl\u00e1v\u00e1, ve\u0159ejn\u00e9 zdroje neukazuj\u00ed. P\u0159i t\u00e9m\u011b\u0159 pades\u00e1ti tis\u00edc\u00edch odb\u011bratel\u016f m\u016f\u017ee reklama generovat pen\u00edze, ale nen\u00ed d\u016fvod automaticky p\u0159edpokl\u00e1dat, \u017ee jde o \u010d\u00e1stky odpov\u00eddaj\u00edc\u00ed ok\u00e1zalosti, s n\u00ed\u017e je zna\u010dka prezentov\u00e1na. Naopak lze p\u0159edpokl\u00e1dat, \u017ee prodejn\u00ed hodnota kan\u00e1lu le\u017e\u00ed hlavn\u011b v tom, koho p\u0159ivede do dal\u0161\u00edch \u010d\u00e1st\u00ed byznysu.<\/p>\n\n\t\t<style>\n\t\t\t#gallery-1 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-item {\n\t\t\t\tfloat: left;\n\t\t\t\tmargin-top: 10px;\n\t\t\t\ttext-align: center;\n\t\t\t\twidth: 33%;\n\t\t\t}\n\t\t\t#gallery-1 img {\n\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-caption {\n\t\t\t\tmargin-left: 0;\n\t\t\t}\n\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t<\/style>\n\t\t<div id='gallery-1' class='gallery galleryid-1537 gallery-columns-3 gallery-size-thumbnail'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/maxflipking.cz\/wp-content\/uploads\/2026\/08\/Snimek-obrazovky-2026-08-09-v-19.49.11-scaled.png' title=\"\" data-rl_title=\"\" class=\"rl-gallery-link\" data-rl_caption=\"\" data-rel=\"lightbox-gallery-1\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/maxflipking.cz\/wp-content\/uploads\/2026\/08\/Snimek-obrazovky-2026-08-09-v-19.49.11-150x150.png\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" srcset=\"https:\/\/maxflipking.cz\/wp-content\/uploads\/2026\/08\/Snimek-obrazovky-2026-08-09-v-19.49.11-150x150.png 150w, https:\/\/maxflipking.cz\/wp-content\/uploads\/2026\/08\/Snimek-obrazovky-2026-08-09-v-19.49.11-300x300.png 300w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/maxflipking.cz\/wp-content\/uploads\/2026\/08\/Snimek-obrazovky-2026-08-09-v-19.48.56-scaled.png' title=\"\" data-rl_title=\"\" class=\"rl-gallery-link\" data-rl_caption=\"\" data-rel=\"lightbox-gallery-1\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/maxflipking.cz\/wp-content\/uploads\/2026\/08\/Snimek-obrazovky-2026-08-09-v-19.48.56-150x150.png\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" srcset=\"https:\/\/maxflipking.cz\/wp-content\/uploads\/2026\/08\/Snimek-obrazovky-2026-08-09-v-19.48.56-150x150.png 150w, https:\/\/maxflipking.cz\/wp-content\/uploads\/2026\/08\/Snimek-obrazovky-2026-08-09-v-19.48.56-300x300.png 300w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/maxflipking.cz\/wp-content\/uploads\/2026\/08\/Snimek-obrazovky-2026-08-09-v-19.48.39-scaled.png' title=\"\" data-rl_title=\"\" class=\"rl-gallery-link\" data-rl_caption=\"\" data-rel=\"lightbox-gallery-1\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/maxflipking.cz\/wp-content\/uploads\/2026\/08\/Snimek-obrazovky-2026-08-09-v-19.48.39-150x150.png\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" srcset=\"https:\/\/maxflipking.cz\/wp-content\/uploads\/2026\/08\/Snimek-obrazovky-2026-08-09-v-19.48.39-150x150.png 150w, https:\/\/maxflipking.cz\/wp-content\/uploads\/2026\/08\/Snimek-obrazovky-2026-08-09-v-19.48.39-300x300.png 300w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n<p style=\"font-weight: 400;\"><strong>Instagram prod\u00e1v\u00e1 obdiv<\/strong><\/p>\n<p style=\"font-weight: 400;\">Instagramov\u00fd \u00fa\u010det @maximflipking m\u00e1 kolem 55 tis\u00edc sleduj\u00edc\u00edch a v\u00edce ne\u017e 1 500 p\u0159\u00edsp\u011bvk\u016f. Profil je ve\u0159ejn\u00fd, otev\u0159en\u00fd.<\/p>\n<p style=\"font-weight: 400;\">Uzav\u0159en\u00fd je obraz skute\u010dn\u00e9 reality za n\u00edm. N\u00e1v\u0161t\u011bvn\u00edk vid\u00ed hotov\u00fd produkt: luxus, triumf, status, investi\u010dn\u00ed sebev\u011bdom\u00ed a \u010dlov\u011bka, kter\u00fd se stylizuje do role \u201ekr\u00e1le pod\u00edl\u016f\u201c. Ve\u0159ejnost v\u0161ak nevid\u00ed \u00fa\u010detnictv\u00ed, \u00fasp\u011b\u0161nost jednotliv\u00fdch obchod\u016f, n\u00e1vratnost marketingu ani to, kolik lid\u00ed z masy sleduj\u00edc\u00edch skute\u010dn\u011b kupuje placen\u00e9 produkty. Z na\u0161ich \u010dl\u00e1nk\u016f je patrn\u00e9, \u017ee n\u00e1vratnost realitn\u00edho bussinesu je nulov\u00e1. \u017de v\u0161echny firmy p\u0159iv\u00e1d\u00ed Ponomarenko k bankrotu \u010di insolvence. \u010cl\u00e1nek nap\u0159\u00edklad zde:<\/p>\n<p><a href=\"https:\/\/maxflipking.cz\/index.php\/2026\/07\/22\/ponomarenkuv-sverensky-fond-mp-85-pod-palbou-veritelu-maximp-smi-s-majetkem-hnout-jen-se-souhlasem-spravce\/\">https:\/\/maxflipking.cz\/index.php\/2026\/07\/22\/ponomarenkuv-sverensky-fond-mp-85-pod-palbou-veritelu-maximp-smi-s-majetkem-hnout-jen-se-souhlasem-spravce\/<\/a><\/p>\n<p style=\"font-weight: 400;\">Profil tak funguje hlavn\u011b jako stroj na obdiv. Neprod\u00e1v\u00e1 jen investi\u010dn\u00ed know-how; prod\u00e1v\u00e1 pocit bl\u00edzkosti luxusn\u00edmu sv\u011btu. Pro \u010d\u00e1st publika m\u016f\u017ee b\u00fdt d\u016fle\u017eit\u011bj\u0161\u00ed fotografie drah\u00e9ho auta nebo hodinek ne\u017e samotn\u00e1 informace o n\u00e1kupu \u010di prodeji nemovitost\u00ed. A p\u0159esn\u011b tady se l\u00e1me rozd\u00edl mezi finan\u010dn\u00edm vzd\u011bl\u00e1v\u00e1n\u00edm a prodejem aspirativn\u00edho snu.<\/p>\n<p style=\"font-weight: 400;\"><strong>Herohero: 40 eur za neov\u011b\u0159iteln\u00fd obsah<\/strong><\/p>\n<p style=\"font-weight: 400;\">Nejv\u00fdrazn\u011bj\u0161\u00ed otazn\u00edk vis\u00ed nad Herohero. Ponomarenko zde nab\u00edz\u00ed placen\u00fd p\u0159\u00edstup za 40 eur m\u011bs\u00ed\u010dn\u011b, tedy za \u010d\u00e1stku, kter\u00e1 se pohybuje zhruba kolem tis\u00edce korun. Ve\u0159ejn\u00fd n\u00e1hled ukazuje 114 sleduj\u00edc\u00edch, nikoli v\u0161ak ov\u011b\u0159iteln\u00fd po\u010det plat\u00edc\u00edch lid\u00ed.<\/p>\n<p style=\"font-weight: 400;\">To je z\u00e1sadn\u00ed rozd\u00edl. Sledovat profil m\u016f\u017ee kdokoli, platit m\u011bs\u00ed\u010dn\u00ed p\u0159edplatn\u00e9 je n\u011bco \u00fapln\u011b jin\u00e9ho. Bez po\u010dtu p\u0159edplatitel\u016f nelze spo\u010d\u00edtat v\u00fdnos, a bez p\u0159\u00edstupu k uzam\u010den\u00e9mu obsahu nelze ani vyhodnotit, jestli nab\u00eddka odpov\u00edd\u00e1 cen\u011b.<\/p>\n<p style=\"font-weight: 400;\">Ve\u0159ejn\u011b vid\u011bt je p\u0159edev\u0161\u00edm v\u00fdzva k platb\u011b a zam\u010den\u00fd obsah. Nejsou vid\u011bt pravideln\u00e9 uk\u00e1zky nov\u00fdch materi\u00e1l\u016f, ve\u0159ejn\u011b dolo\u017een\u00fd harmonogram ani d\u016fkaz, \u017ee placen\u00fd klub \u017eije tak intenzivn\u011b, jak nazna\u010duje marketingov\u00fd jazyk o exkluzivn\u00edm obsahu, livestreamech a speci\u00e1ln\u00edch nab\u00eddk\u00e1ch. To neznamen\u00e1, \u017ee uvnit\u0159 \u017e\u00e1dn\u00e1 aktivita nen\u00ed. Znamen\u00e1 to ale, \u017ee zven\u010d\u00ed ji nelze ov\u011b\u0159it \u2014 a \u017ee zna\u010dka po publiku \u017e\u00e1d\u00e1 d\u016fv\u011bru d\u0159\u00edv, ne\u017e mu d\u00e1 mo\u017enost hodnotu nab\u00eddky re\u00e1ln\u011b posoudit.<\/p>\n<p style=\"font-weight: 400;\">Pokud by bylo v\u0161ech 114 viditeln\u00fdch sleduj\u00edc\u00edch z\u00e1rove\u0148 plat\u00edc\u00edmi \u010dleny, \u0161lo by p\u0159i cen\u011b 40 eur o maxim\u00e1ln\u011b 4 560 eur m\u011bs\u00ed\u010dn\u011b p\u0159ed poplatky platformy a dan\u011bmi. To ale nen\u00ed odhad re\u00e1ln\u00e9ho p\u0159\u00edjmu, proto\u017ee ve\u0159ejn\u00fd \u00fadaj neukazuje po\u010det p\u0159edplatitel\u016f; jde pouze o horn\u00ed matematickou hranici p\u0159i nepravd\u011bpodobn\u00e9m p\u0159edpokladu, \u017ee plat\u00ed v\u0161ichni.<\/p>\n\n\t\t<style>\n\t\t\t#gallery-2 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-2 .gallery-item {\n\t\t\t\tfloat: left;\n\t\t\t\tmargin-top: 10px;\n\t\t\t\ttext-align: center;\n\t\t\t\twidth: 33%;\n\t\t\t}\n\t\t\t#gallery-2 img {\n\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t}\n\t\t\t#gallery-2 .gallery-caption {\n\t\t\t\tmargin-left: 0;\n\t\t\t}\n\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t<\/style>\n\t\t<div id='gallery-2' class='gallery galleryid-1537 gallery-columns-3 gallery-size-thumbnail'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/maxflipking.cz\/wp-content\/uploads\/2026\/08\/Snimek-obrazovky-2026-08-09-v-19.47.57-scaled.png' title=\"\" data-rl_title=\"\" class=\"rl-gallery-link\" data-rl_caption=\"\" data-rel=\"lightbox-gallery-2\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/maxflipking.cz\/wp-content\/uploads\/2026\/08\/Snimek-obrazovky-2026-08-09-v-19.47.57-150x150.png\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" srcset=\"https:\/\/maxflipking.cz\/wp-content\/uploads\/2026\/08\/Snimek-obrazovky-2026-08-09-v-19.47.57-150x150.png 150w, https:\/\/maxflipking.cz\/wp-content\/uploads\/2026\/08\/Snimek-obrazovky-2026-08-09-v-19.47.57-300x300.png 300w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a>\n\t\t\t<\/dt><\/dl>\n\t\t\t<br style='clear: both' \/>\n\t\t<\/div>\n\n<p style=\"font-weight: 400;\"><strong>Podcasty jako drah\u00e1 kulisa<\/strong><\/p>\n<p style=\"font-weight: 400;\">Podcasty maj\u00ed v brandu FLIPKING v\u00fdrazn\u00e9 m\u00edsto. Jsou na Instagramu, na YouTube i v propagaci dal\u0161\u00edch projekt\u016f. Vizu\u00e1ln\u011b p\u016fsob\u00ed profesion\u00e1ln\u011b: studio, kamery, host\u00e9, st\u0159ih, titulky a d\u016fraz na velk\u00e9 p\u0159\u00edb\u011bhy.<\/p>\n<p style=\"font-weight: 400;\">Jen\u017ee podcast s\u00e1m o sob\u011b nen\u00ed d\u016fkaz \u00fasp\u011bchu. U podobn\u00fdch projekt\u016f jsou n\u00e1klady snadno viditeln\u00e9 \u2014 lid\u00e9, technika, studio, postprodukce, propagace \u2014 zat\u00edmco v\u00fdnosy z\u016fst\u00e1vaj\u00ed schovan\u00e9. Ponomarenko ve\u0159ejn\u011b nedokl\u00e1d\u00e1, kolik mu rozhovorov\u00e9 form\u00e1ty vyd\u011bl\u00e1vaj\u00ed, zda maj\u00ed sponzory nebo zda jsou ziskov\u00e9 samy o sob\u011b.<\/p>\n<p style=\"font-weight: 400;\">V praxi tak mohou podcasty fungovat hlavn\u011b jako luxusn\u00ed kulisa. Posiluj\u00ed dojem, \u017ee za zna\u010dkou stoj\u00ed velk\u00e9 medi\u00e1ln\u00ed z\u00e1zem\u00ed a vlivn\u00ed lid\u00e9. M\u00e9n\u011b jist\u00e9 u\u017e je, zda nejde sp\u00ed\u0161 o n\u00e1kladn\u00fd marketingov\u00fd n\u00e1stroj, jeho\u017e skute\u010dn\u00fdm \u00fakolem je prod\u00e1vat autoritu a n\u00e1sledn\u011b p\u0159iv\u00e1d\u011bt lidi k jin\u00fdm produkt\u016fm.<\/p>\n<p style=\"font-weight: 400;\"><strong>Facebook: \u010d\u00edslo, kter\u00e9 dob\u0159e vypad\u00e1<\/strong><\/p>\n<p style=\"font-weight: 400;\">Facebookov\u00fd profil ukazuje v\u00edce ne\u017e 41 tis\u00edc sleduj\u00edc\u00edch a v\u00fdrazn\u00fd po\u010det lid\u00ed, kte\u0159\u00ed o str\u00e1nce \u201emluv\u00ed\u201c. Jde o dal\u0161\u00ed d\u016fkaz, \u017ee Ponomarenko ovl\u00e1d\u00e1 \u0161\u00ed\u0159en\u00ed sv\u00e9 zna\u010dky na v\u00edce platform\u00e1ch najednou.<\/p>\n<p style=\"font-weight: 400;\"><strong>Facebook ale nen\u00ed d\u016fkazem prosperity.<\/strong> Je to dal\u0161\u00ed vitr\u00edna, dal\u0161\u00ed vrstva viditelnosti a dal\u0161\u00ed argument pro tvrzen\u00ed, \u017ee FLIPKING je velk\u00e1 zna\u010dka. Vysok\u00fd po\u010det sleduj\u00edc\u00edch nevypov\u00edd\u00e1 o tom, kolik lid\u00ed re\u00e1ln\u011b kupuje kurzy, zaplat\u00ed Herohero, objedn\u00e1 mentoring nebo uzav\u0159e obchod.<\/p>\n<p style=\"font-weight: 400;\"><strong>Vid\u011bt je snadn\u00e9. Dolo\u017eit v\u00fdsledek u\u017e ne.<\/strong><\/p>\n<p style=\"font-weight: 400;\">Ponomarenk\u016fv online apar\u00e1t funguje jako dob\u0159e postaven\u00e1 sc\u00e9nografie. V\u0161ude jsou siln\u00e1 \u010d\u00edsla, luxusn\u00ed kulisy, videa, podcasty, mentoring, odkazy a p\u0159\u00edslib p\u0159\u00edstupu k exkluzivn\u00edmu know-how. To v\u0161e vytv\u00e1\u0159\u00ed dojem zna\u010dky, kter\u00e1 m\u00e1 nejen obrovsk\u00fd dosah, ale tak\u00e9 siln\u011b funguj\u00edc\u00ed obchodn\u00ed z\u00e1zem\u00ed.<\/p>\n<p>Ponomarenk\u016fv know-how, ale nefunguje. Nemovitosti nakupuje a prod\u00e1v\u00e1 poskrovnu, sotva tak, \u017ee mu to sta\u010d\u00ed na zaplacen\u00ed re\u017eie. Z insolven\u010dn\u00edch pod\u00e1n\u00ed a soudn\u00edch spor\u016f je jasn\u00e9, \u017ee on byl ten, kdo na \u00fakor spole\u010dnosti MI Estate vyd\u011bl\u00e1val. Ne pro spole\u010dnost, kde byl zam\u011bstn\u00e1n a kde mu investo\u0159i &#8222;dali&#8220; stovky milion\u016f. Ale pro sebe. N\u00e1klady pak platila MI Estate. Po jeho odvol\u00e1n\u00ed z pozice jednatele mu to podnikan\u00ed nejde. Mus\u00ed platit n\u00e1klady a na ty ani nevyd\u011bl\u00e1. Jeho spole\u010dn\u00edci od n\u011bj d\u00e1vaj\u00ed ruce pry\u010d (Sutoris, Kob\u011brsk\u00fd, Ceplick\u00fd) a i spolupracovn\u00edci maj\u00ed sp\u00ed\u0161e v\u00edce probl\u00e9m\u016f ne\u017e pen\u011bz. Nav\u00edc nad nimi jako nad spolupachateli vis\u00ed me\u010d trestn\u00edho st\u00edh\u00e1n\u00ed za vyveden\u00ed pen\u011bz z pokladny a mo\u017en\u00e9 zpronev\u011bry.<\/p>\n<p style=\"font-weight: 400;\">A to samoz\u0159ejm\u011b ve\u0159ejnost vn\u00edm\u00e1 i na soci\u00e1ln\u00edch sit\u00edch. Nikomu se nechce platit nesmysln\u00fd obsah a Ponomarenkovo tlach\u00e1n\u00ed.<\/p>\n<p style=\"font-weight: 400;\">Ve\u0159ejn\u011b ov\u011b\u0159iteln\u00e9 jsou p\u0159edev\u0161\u00edm metriky pozornosti. Nejsou ve\u0159ejn\u011b ov\u011b\u0159iteln\u00e9 po\u010dty plat\u00edc\u00edch lid\u00ed na Herohero, v\u00fdnosy z podcast\u016f, skute\u010dn\u00e1 n\u00e1vratnost produkce ani ekonomika placen\u00fdch produkt\u016f. A dokud tato data chyb\u011bj\u00ed, nelze odd\u011blit re\u00e1ln\u00fd obchodn\u00ed \u00fasp\u011bch od \u00fasp\u011b\u0161n\u011b prod\u00e1van\u00e9ho dojmu obchodn\u00edho \u00fasp\u011bch. Odliv sleduj\u00edc\u00edch v \u010dase ale hovo\u0159\u00ed za v\u0161e. Zajimav\u00e9 je i porovnat \u010d\u00edsla soci\u00e1ln\u00edch s\u00edt\u00ed s porovn\u00e1n\u00edm s kan\u00e1lem HeroHero. Zat\u00edm co zadarmo na facebooku a instagramu sleduje Ponomarenka des\u00edtky tis\u00edc lid\u00ed, platit za &#8222;shit&#8220; obsah se nikomu nechce.<\/p>\n\n\t\t<style>\n\t\t\t#gallery-3 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-3 .gallery-item {\n\t\t\t\tfloat: left;\n\t\t\t\tmargin-top: 10px;\n\t\t\t\ttext-align: center;\n\t\t\t\twidth: 33%;\n\t\t\t}\n\t\t\t#gallery-3 img {\n\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t}\n\t\t\t#gallery-3 .gallery-caption {\n\t\t\t\tmargin-left: 0;\n\t\t\t}\n\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t<\/style>\n\t\t<div id='gallery-3' class='gallery galleryid-1537 gallery-columns-3 gallery-size-thumbnail'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/maxflipking.cz\/wp-content\/uploads\/2026\/08\/Snimek-obrazovky-2026-08-09-v-19.47.57-scaled.png' title=\"\" data-rl_title=\"\" class=\"rl-gallery-link\" data-rl_caption=\"\" data-rel=\"lightbox-gallery-3\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/maxflipking.cz\/wp-content\/uploads\/2026\/08\/Snimek-obrazovky-2026-08-09-v-19.47.57-150x150.png\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" srcset=\"https:\/\/maxflipking.cz\/wp-content\/uploads\/2026\/08\/Snimek-obrazovky-2026-08-09-v-19.47.57-150x150.png 150w, https:\/\/maxflipking.cz\/wp-content\/uploads\/2026\/08\/Snimek-obrazovky-2026-08-09-v-19.47.57-300x300.png 300w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/maxflipking.cz\/wp-content\/uploads\/2025\/11\/Sni\u0301mek-obrazovky-2025-11-19-v-21.54.50.png' title=\"\" data-rl_title=\"\" class=\"rl-gallery-link\" data-rl_caption=\"\" data-rel=\"lightbox-gallery-3\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"84\" src=\"https:\/\/maxflipking.cz\/wp-content\/uploads\/2025\/11\/Sni\u0301mek-obrazovky-2025-11-19-v-21.54.50.png\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/maxflipking.cz\/wp-content\/uploads\/2025\/10\/4c492e78-68ae-48f5-ab5e-ae317d5c3b9e-2.jpg' title=\"\" data-rl_title=\"\" class=\"rl-gallery-link\" data-rl_caption=\"\" data-rel=\"lightbox-gallery-3\"><img loading=\"lazy\" decoding=\"async\" width=\"69\" height=\"150\" src=\"https:\/\/maxflipking.cz\/wp-content\/uploads\/2025\/10\/4c492e78-68ae-48f5-ab5e-ae317d5c3b9e-2.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/maxflipking.cz\/wp-content\/uploads\/2025\/10\/cc1378cb-909a-4b40-98e3-7506588e0018-2.jpg' title=\"\" data-rl_title=\"\" class=\"rl-gallery-link\" data-rl_caption=\"\" data-rel=\"lightbox-gallery-3\"><img loading=\"lazy\" decoding=\"async\" width=\"69\" height=\"150\" src=\"https:\/\/maxflipking.cz\/wp-content\/uploads\/2025\/10\/cc1378cb-909a-4b40-98e3-7506588e0018-2.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/dt><\/dl>\n\t\t\t<br style='clear: both' \/>\n\t\t<\/div>\n\n<p><span style=\"font-weight: 400;\">Nejtvrd\u0161\u00ed, ale z\u00e1rove\u0148 f\u00e9rov\u00fd z\u00e1v\u011br proto zn\u00ed: <strong>Maxim Ponomarenko na soci\u00e1ln\u00edch s\u00edt\u00edch nepochybn\u011b um\u00ed prod\u00e1vat pozornost, kterou si nakoupil za odcizen\u00e9 pen\u00edze od investor\u016f. <\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>\u00a0Zda se mu stejn\u011b dob\u0159e da\u0159\u00ed prod\u00e1vat skute\u010dnou hodnotu, z\u016fst\u00e1v\u00e1 za paywallem, marketingem a pe\u010dliv\u011b nasv\u00edcenou kulisou luxusu. V p\u0159\u00edpad\u011b realit u\u017e v\u00edme, \u017ee dobr\u00fdm flipkingem rozhodn\u011b nen\u00ed. Viz \u010dl\u00e1nek zde:<\/strong><\/span><\/p>\n<p><a href=\"https:\/\/maxflipking.cz\/index.php\/2026\/07\/17\/smeruje-prexima-k-upadku-ucetni-zaverka-ukazuje-prudky-propad-kapitalu-i-rostouci-dluhy\/\">https:\/\/maxflipking.cz\/index.php\/2026\/07\/17\/smeruje-prexima-k-upadku-ucetni-zaverka-ukazuje-prudky-propad-kapitalu-i-rostouci-dluhy\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Maxim Ponomarenko alias FLIPKING na soci\u00e1ln\u00edch s\u00edt\u00edch prod\u00e1v\u00e1 p\u0159edev\u0161\u00edm obraz \u010dlov\u011bka, kter\u00fd usp\u011bl: luxusn\u00ed auta, drah\u00e9 hodinky, pen\u00edze, nemovitosti a sebejist\u00e9 \u0159e\u010di o flipov\u00e1n\u00ed. Ve\u0159ejn\u011b viditeln\u00e1 \u010d\u00edsla ukazuj\u00ed des\u00edtky tis\u00edc sleduj\u00edc\u00edch \u2014 ale \u010d\u00edm bl\u00ed\u017e se \u010dlov\u011bk d\u00edv\u00e1 na placen\u00fd obsah a skute\u010dn\u00fd obchodn\u00ed model, t\u00edm m\u00e9n\u011b konkr\u00e9tn\u00edch odpov\u011bd\u00ed dost\u00e1v\u00e1. Nejasn\u00e9 je i to, kde&hellip;<\/p>\n","protected":false},"author":1,"featured_media":1545,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5],"tags":[86,43,191,192,80,190],"class_list":["post-1537","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-aktivity","tag-insolvence","tag-maxim-ponomarenko","tag-podcast","tag-pozlatko","tag-socialni-site","tag-youtube"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Maxim Ponomarenko na sock\u00e1ch: velk\u00e1 \u010d\u00edsla, drah\u00e1 p\u00f3za a byznys zahalen\u00fd mlhou - MP - Flip king<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/maxflipking.cz\/index.php\/2026\/08\/09\/maxim-ponomarenko-na-sockach-velka-cisla-draha-poza-a-byznys-zahaleny-mlhou\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Maxim Ponomarenko na sock\u00e1ch: velk\u00e1 \u010d\u00edsla, drah\u00e1 p\u00f3za a byznys zahalen\u00fd mlhou - MP - Flip king\" \/>\n<meta property=\"og:description\" content=\"Maxim Ponomarenko alias FLIPKING na soci\u00e1ln\u00edch s\u00edt\u00edch prod\u00e1v\u00e1 p\u0159edev\u0161\u00edm obraz \u010dlov\u011bka, kter\u00fd usp\u011bl: luxusn\u00ed auta, drah\u00e9 hodinky, pen\u00edze, nemovitosti a sebejist\u00e9 \u0159e\u010di o flipov\u00e1n\u00ed. Ve\u0159ejn\u011b viditeln\u00e1 \u010d\u00edsla ukazuj\u00ed des\u00edtky tis\u00edc sleduj\u00edc\u00edch \u2014 ale \u010d\u00edm bl\u00ed\u017e se \u010dlov\u011bk d\u00edv\u00e1 na placen\u00fd obsah a skute\u010dn\u00fd obchodn\u00ed model, t\u00edm m\u00e9n\u011b konkr\u00e9tn\u00edch odpov\u011bd\u00ed dost\u00e1v\u00e1. 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